IMPORTANCE OF UNDERSTANDING THE MARKETING MIX FOR BUSINESS SUCCESS

Afrina Yasmin

doi:10.30574/ijsra.2026.20.3.1686

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IMPORTANCE OF UNDERSTANDING THE MARKETING MIX FOR BUSINESS SUCCESS

Afrina Yasmin ^*

Assistant Professor, Department of Business Administration, North Western University, Khulna, Bangladesh.
* Corresponding Author

Research Article

International Journal of Science and Research Archive, 2026, 20(03), 098–106

Article DOI: 10.30574/ijsra.2026.20.3.1686

DOI url: https://doi.org/10.30574/ijsra.2026.20.3.1686

Publication history

Received on 24 July 2026; revised on 31 August 2026; accepted on 02 September 2026

Abstract

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The main objective of this paper is to show the importance of the marketing mix for the success of a business. 7 Ps like product, place, price, promotion, people, processes and physical evidence have been discussed in detail in this paper. 4 cs like customer, cost, convenience and communication have been also discussed in this article. The link between 7 Ps and 4Cs with customers satisfaction has been focused on graphical presentation. Key aspects and importance of product have been mentioned in detail. Customers’ rights also have been shown in this paper.

Keywords

Marketing Mix, Business, Importance, Buying Decision, Impact.

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How to cite this article

Afrina Yasmin. IMPORTANCE OF UNDERSTANDING THE MARKETING MIX FOR BUSINESS SUCCESS. International Journal of Science and Research Archive, 2026, 20(03), 098–106. Article DOI: https://doi.org/10.30574/ijsra.2026.20.3.1686.

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